When I got home from Friday's disaster preparedness event, I found the following email from my friend Jenny (who works at BlogHer):
"Tide's Loads of Hope helps in
the aftermath of a natural disaster by providing clean clothes and a sense of
comfort to families in need. Partnering with Feeding America, we travel to
disaster affected neighborhoods with the Tide Loads of Hope truck or vans, our
free mobile laundry service.
Tide Loads of Hope truck:
- 32 high-effiency washers and dryers stationed on the truck
- Can do 300 wash and dry cycles a day -equal to one year's worth of laundry for a single family
- Will wash about 9,000 loads of laundry over a four-week period
- Leveraged during massive disasters where electricity is unavailable in the region
Tide Loads of Hope vans:
- In partnership with a local laundromat, the Tide Loads of Hope vans provide free laundry service at the same load rate as the trucks
- Leveraged during disasters where neighboring communities still have a source of electricity
To date, Tide Loads of Hope has washed more than 35,000 loads of laundry for over 20,000 families. Most importantly, the Tide Loads of Hope program means we're equipped to take action whenever and wherever there is a need in our country.
OK. Getting the opportunity to wash your clothes might seem like a little thing, but having experienced the trauma of being evacuated in an emergency (just for one day after the fire - but for nearly a week in 1971 following the Sylmar earthquake), I can tell you it can make a big difference.
Sure, it's a marketing opportunity for Proctor & Gamble (the manufacturer of Tide) - but so what? Corporations SHOULD give back and this kind of program makes perfect sense.
And they've come up with a fun way to support this program: Through sales of these vintage Tide t-shirts, which come in four different colors. All of the profits from the $20 shirts go to the Tide Loads of Hope program and can be purchased here.
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